SKEPPSHULT V Client / Skeppshultcykeln Design / Björn Dahlström Jury statement With good design and sterling quality Skeppshult has conquered the Swedish bicycle market. Here is the latest conquest - a small, comfortable, manoeuvrable and strong bicycle for all kinds of travel. Attractive, multi-purpose accessories such as a lockable box are included. Manoeuvrable and practical Cycling is environmentally sustainable - no emissions, no waste of natural resources. One way to get more people to start pedalling is to offer convenient solutions to things that make cycling life inconvenient. Many details, such as the various angles of the frame, influence a bicycle's properties. The Skeppshult V is a three-gear urban bike that is suitable for various transport requirements. The small wheels make it very steerable and easy to handle but since it has the same wheelbase as a bike with large wheels, it offers a calm, steady ride. The challenge was to develop a strong construction for an integrated transport system that in all its versions would be visually consistent. The result is a double tubular frame, into which the various accessories, including the specially designed luggage rack and a lockable carrying box, are docked at the front and rear. These accessories also give the bike a very strong individual look. The box can usefully house a cycle helmet when the cyclist is off doing errands - a recurring need known to all cyclists.

WELCOME TO THE VIRTUAL TOUR In this virtual tour of the exhibition you can view all the products by clicking on them. To look around you just click and drag, then you see the exhibition in 360 degrees. There are 5 viewpoints that you can look from and to move them you can click on the minimap in the right hand corner, or click on the arrows or doors in the exhibition. Enjoy.

POC RECEPTOR Client / POC Sweden Design / POC Sweden Jury statement A technically perfect multi-purpose helmet for all kinds of extreme sports from snowboarding and mountain biking to rafting and kiteboarding. The form is well matched to the brand and indicates style, speed and function in harmonious self-assurance. Unique multi-purpose solution It is said that one of the designer's hardest tasks is to make good headgear, and we don't mean a knitted cap. The Receptor helmet was a particularly difficult challenge for POC. The task was to solve what the industry claimed was an unsolvable problem - to develop a helmet that functions for several different sports and to get it approved and certified for those sports in both the EU and the US. Receptor is the first helmet in the world to succeed in this. Its durability is partly due to its multi-functionality and lifespan - the latter considerably longer thanks to a new kind of shock-absorbent foam between the double shell, which means that the helmet does not have to be replaced after an impact but continues to provide optimal protection - a necessity for people like skateboarders. The helmet is innovative thanks to features like the easy way to transform it from winter to summer use. It is a business success: the first year over 10,000 were sold in 27 countries. And it is also superbly well matched to POC's mission to save the lives and reduce the injuries of many sports practitioners.

BEHIND SWEDISH DESIGN AWARD Svensk Form, the Swedish Society of Crafts and Design, is a not-for-profit membership association mandated by the Swedish government to promote Swedish design at both the national and international levels. The society was founded in 1845 and is represented throughout Sweden. Its main aims are to broaden and deepen opinions about design issues and to demonstrate the possibilities that design offers the individual, culture and society. Svensk Form has a broad range of activities, the primary ones being to produce exhibitions, transmit knowledge, act as an intermediary for design services, and cultivate public opinion. Another important design forum is the FORM Design Magazine and the society's digital image archive with its unique material about the design field. Svensk Form also has a Copyright Panel that helps designers and companies with copyright issues. www.svenskform.se SVID, The Swedish Industrial Design Foundation, works to make companies, organisations and public bodies aware of the importance of design as a competitive tool and to encourage them to integrate design methodology into their activities. Another task of the foundation is to support educational and research efforts in the design field in order to increase knowledge about design. SVID operates in close cooperation with a range of players that are working to promote business development and skills enhancement in the private sector. SVID has a presence throughout Sweden. The head office in Stockholm leads, coordinates and develops the foundation's activities at a local, regional, and national level in Sweden. Regional operations are conducted via five regional offices, one local office and 16 partner offices. www.svid.se The Advertising Association of Sweden is an industry organisation for all kinds of consultants in the communications field in areas such as advertising, PR, design, event management, direct marketing, digital communications, the media, and action marketing. The association inspires and trains its members so that they can do better business, both for their clients and for themselves. The association also cultivates public opinion in order to increase knowledge about the importance of communications to the private sector and to society in general. www.reklam.se

TRETORN ADVANCE Client / Tretorn Sweden Design / Jonas Hultqvist Design Jury statement Innovative design work can change the norms of a product segment and create great demand. The cheeky look of the Advance riding boots appeals to a young generation of riders. Good-looking, lightweight and flexible boots in water-repellent microfibre. A brave break with tradition What's the best way to establish yourself in a conservative industry and appear innovative and modern, preferably to a new generation of users? Follow the example of Tretorn. Put designer Jonas Hultqvist together with one of Sweden's leading women riders and dare to use unconventional materials, characteristics and styles. When they were launched in 2007, the Tretorn Advance riding boots split Scandinavia's riders into two camps. Some welcomed them as a revolution while others continued to polish their leather boots and sneered at sales arguments like microfibre with optimal durability and comfort, extremely lightweight and maintenance free, a hinge-like fold in the foot for more flexibility, soles with a good grip and lacing for a perfect fit - plus a full calfskin lining! The red version is at least as popular as the black one. The reason why Advance is in great demand and often sold out is quite simply that it is a daring, forward-looking, innovative product that can be further developed - new models are already in the works.

LIBRI Client / Swedese Möbler Design / Michael Bihain Jury statement The Libri shelf transforms storage into art. With its subtle and elegant details it adds a new brand to a collection formed around the Swedish design icon Lamino. Libri embodies the concept of sustainability in its form, material and execution. Revealing details Can a bookshelf be innovative? At SaloneSatellite 2007 in Milan there stood a prototype different from all other shelves: a sculpture with a strongly graphic character. The resemblance to a ladder provoked curiosity; the play with the laws of gravity was pure magic. Now Libri is being produced – in black or white-lacquered ash – based on the original idea but with further developed details in terms of its materials, functions and craftsmanship. The uprights use the wall as a support and also the shelves, because those are milled into the uprights at different distances in from the outer edge. The curved joints raise the aesthetic quality several degrees. Placed back to back and screwed together with metal fittings, two Libri support each other – the wall becomes unnecessary. Seen straight from the front, the shelves and uprights create a square pattern. The construction makes the maximum use of the material with only a little sawdust being left over. The uprights also hide a practical feature: invisible screws that can be adjusted after the shelf has been put up. Swedese naturally hopes that Libri will become a classic.

BOO Client / Blå Station Design / Stefan Borselius Jury statement The BOO chair exemplifies a well implemented, user-focused design process. The seating shell in moulded formfelt with a textile-laminated surface simplifies the manufacturing process. A comfortably shaped and expressive chair with a self-assured attitude. Unusually comfortable Like furniture designer Bruno Mathsson’s search for the perfect seating curve, with BOO, Stefan Borselius has delved even deeper into the process of optimising a comfortable seating shell for different kinds of bodies. With its small dimensions BOO is welcoming in a generous, warm way. Unusually comfortable and ergonomic, it takes weight off the pelvic bones and supports the small of the back. It is an unusually good compromise in the balancing act required of office and contract furniture – to be not overly assertive but far from having no personality. Unusual in its lines, BOO has a unique side profile. The seat slopes forward but the seat’s depth balances the seating and makes it extremely comfortable, despite, or thanks to, the chair’s small and elegant volume. Stackable, of course, 100% recyclable, and no, it may feel like suede but the sound-absorbent formfelt, which makes expensive upholstering unnecessary, is laminated with a durable microfibre fabric that is far more long-lasting than the “real” thing. All in all, BOO gives the expression “fits like a glove” a new, unique and contemporary meaning.

SAAB AUTOMOBILE Forward-looking Saab design grows from deep roots. The Saab design philosophy is deeply rooted in a belief that good design is not about surface level decoration or flashy effects. It must always reflect a company's "DNA code" - in this case, its Scandinavian heritage, aircraft origins and innovative spirit. And yet, the focus is forwardlooking, always pushing boundaries. "We are always evolving our design language," explains Simon Padian, Saab Director of Design, "but consumers need to be able to recognize new models as Saabs." The wraparound windscreen, for example, echoes the company's aircraft legacy while the preference for pure, simple shapes reflects the Scandinavian heritage. Padian continues: "If you look at a Saab there are no features or lines that are made just for the sake of it. Everything has a purpose and meaning to it; we work with clean surfaces and prefer an economical form vocabulary. Another key aspect to note is that every last detail of the car follows the same design language. This helps create an object that works as a whole rather than being a collection of interesting parts." Ultimately, however, Saab knows that as well as functionality, true design is all about creating desire. It needs to result in the "wow" effect among its design-literate customers.

TEKLA Client / Kasthall Mattor & Golv Design / Gunilla Lagerhem Ullberg Jury statement Hand-tufted rug in a unique combination of variegated, felted wool yarn plus multi-coloured fine wool and flax yarn. The range of colours is inspired by confetti and parties, and can withstand most things. Durable quality combined with beautiful design that has taken the world by storm. Secret technique The Tekla rya rug first makes one think of Kasthall's high level of innovation in a traditionbound industry. Then one thinks of the thumbs of the traditional embroidered woollen mittens from Lapland. Imagine small, thick woollen fingers,mingled with glossy flax yarn: how the matte, thick wool combines with the muted gleam to create something that is uniquely mottled and alive. The four-centimetre-long pile makes Tekla extremely soft, with a robust quality and exceptional durability. It took two years to develop the snarled/felted yarn into an industrial product. The manufacturing technique is understandably secret, as Kasthall's products are often copied. Tekla's visual appearance, technique, material and six different colour combinations inspired by English sweets and confetti, are an example of consummate design by designer Gunilla Lagerhem Ullberg. Tekla is hand-tufted in Sweden and is predicted to sell as brilliantly as the designer's previous successful rug, Moss, which put Kasthall on the international map.

UNIK Client / Masonite Design / Folkform Jury statement It's time for the world to rediscover a forgotten, environmentally friendly, Swedish standard material made of 90% left-over wood chips and 10% wood particles. That conclusion is proven by this concept cupboard - a superb combination with three different grades of Masonite hardboard. New interpretation of a standard everyday material Can a material be democratic? Can something that is regarded as ugly become high status in another form or in a new social context? Are there hidden codes to be challenged when it comes to the choice of materials? And can a thoughtprovoking design highlight a forgotten standard material? This 18-drawer cupboard from the Unik Standard series answers yes to all these questions while simultaneously flirting outrageously with the 21 drawers of famed designer Josef Frank's famous National Museum cupboard from the 1930s. The history is made alive with great wit and together with the very environmentally friendly material, this cupboard also suggests new areas of use. Because Folkform has demonstrated the many possibilities of Masonite, the material has been selected for inclusion into the materials library of the internationally active company Material Connexions - something that will further spread knowledge about the history of the Swedish woodworking industry and may lead to more business.

NUMB Design / Anna Bonnevier Jury statement NUMB is a collection of twelve unique garments designed on a geometric theme and focusing on what is happening in the negative space. On the body the clothes create a rich, sensual dance. Timeless fashion in Swedish viscose. Comfortable to wear and beautiful to behold. Artistry in a fashion context NUMB is the name given by Anna Bonnevier to her first collection, launched during Stockholm Fashion Week in February 2008. The collection's embryo was presented the year earlier as her college graduation project. The collection comprises tops, dresses, trousers, and an oversized cardigan in a total concept. The quality is high in the cut and style and in the graphical documentation ranging from marketing materials to tags. The shapes of the negative spaces, architecture and the body's movements are the inspirational source. The result is a homogenous collection of both timeless and ageless garments in cuts that are sometimes closefitting, sometimes voluminously sweeping. All in a tight-woven viscose that was specially developed by one of Sweden's few remaining manufacturers. The fabric is lustrous and feels good against the skin. NUMB can be dramatically draped or hang in a more subdued way depending on one's mood and personality. The garments' many possibilities inspire sensual, individual results. Design House Stockholm will begin production in the autumn of 2008.

OPEN BOX Client / Fagerhult Belysning Design / Propeller Jury statement Open Box draws its own airy symbol in public settings. Taking into account various environmental issues and with its high manufacturing finish, it offers ergonomic and aesthetic lighting quality. A lighting series with broad commercial luminosity and worth an award. Expressive negative space There is a large number of hanging light fixtures on today's lighting market. The commission for this design therefore involved thinking "outside the box". What is most extraordinary about Open Box is its strongly sculptural quality, which makes a personal statement both in the singular or when several are grouped together. This is thanks greatly to the design of the long side, where the light filters through a perforation that is both decorative and functional, and creates a pattern with varying intensity. In this light, airy form it is the space in between the two volumes that speaks the loudest - the shape of the light fixture is described by the light! Open Box thereby creates new spatial experiences and attracts the viewer's gaze to the light more than towards the well hidden light sources. Recycled and other environmentally friendly materials have been used, as have ballasts for high-frequency operation - the most energy-efficient way to power a fluorescent light. It has digital controls and sensors that turn off the light when the room is empty and dim it to the right level depending on the intensity of the daylight. Already a bestseller!

EVE Client / Gallery Pascale Design / Claesson Koivisto Rune Jury statement A new thin-walled, extruded aluminium profile that is cut at a variety of angles and in different widths and anodised in a number of colours. The result is sensual, feminine high-tech. Masses of beautiful, easily worn bangles that fire the imagination and are durable and recyclable. A form is born Bangles made of extruded aluminium cut into slices - it does sound odd. The design trio of Claesson Koivisto Rune were "philosophising" about an aluminium profile in conjunction with a furniture commission. They had just been asked to design something for Gallery Pascale's collection. Something said "click" and Eve was born. Cutting the profile at different angles would make each bit like a piece of jewellery. Aluminium is seldom as beautiful as it is here. The anodised surface in black, dark brown or silver, like the aluminium profiles commonly used for windows, looks to be as soft as velvet. The bangle comes in 26 different versions but for reasons of production economics the inner diameter is always the same. Eve is angular but has gently rounded corners, its shape influenced by recent computerised blueprints for buildings. Eve reminds one of both early modernist experiments and of the post-modern 1980s, when jewellery artists broke the rules to create new forms of expression. An industrial method has become associated with hand-made crafts. The form is laid bare, born from the material.

THINNER Client / Karl Andersson & Söner Design / Tobias Berneth Jury statement A series of elegant tables in which advanced construction techniques and classic handiwork meet in a design object for both home and public settings. Thinner's elegant construction, like an aircraft wing, communicates an aesthetic added value that will last a long time. World's thinnest? Thinner - the world's thinnest table? - is intended primarily as a desk, a dining table, or a conference table. The form is best displayed when placed in the centre of a room. Then it becomes a graphic symbol, a thin line drawn in the air that gives the illusion of weightlessness. Thinner consists of a compact laminate whose edges have a 90 degree sheer; two vertical surfaces hold up a third, horizontal one. Thanks to its slimmed-down design the table uses a minimum of resources. It is also strong and stable despite its minimal dimensions. The outermost edge is thin, only 6 mm. Farther in, the table is at most 38–52 mm thick depending on the model of table. Thinner comes in twelve sizes and four heights with various table tops, and the concept has room for further development. A real "find" at Greenhouse 2006, the section of the Stockholm Furniture Fair that presents young, not-yet-established designers. So is it durable? The manufacturers' tests included having two people with a total weight of about 150 kilos both sit and stand on Thinner. No problem!

TERRY FLY Client / Terry Designer / Ergonomidesign Jury statement The saddle that brings relief even to professional cyclists. A methodical design process has ended up as a niche product that makes life easier for both recreational and competitive cyclists. Ergonomics combined with technical materials and a softening, streamlined form. Competitive seating positions Everyone's rear end is different. Designing a bicycle saddle is a challenge, especially if it is for competitive cyclists, who spend the whole day in the saddle. Pressure on nerves and blood vessels in the genital area must be avoided and possibilities for many different seating positions must be created. The bicycle and its saddle must be lightweight. To enable the Terry Fly to meet these stringent demands, Ergonomidesign worked with AirCellGel, a gel perforated with air holes, and a new design with a cut-away midsection to distribute the pressure on the body over as large an area as possible. The combination of the gel and the saddle's shape has a shock-absorbing effect, which means less wear and tear on the base of the spine. The perforated leather surface increases ventilation and the central cut-away makes it easier to find different comfortable positions, while at the same time reducing friction and pressure on sensitive parts of the body. When Roadbikes magazine (6/2007) tested the leading saddles on the market, the Terry Fly received the most points and also the comment "Most comfortable". A clear winner!

CRAFTSMEN Client / Hultafors AB Designer / Ergonomidesign Jury statement A daring and attractively priced example of functional design for craftsmen with special demands. The focus on alternative uses has given the world's most common tool, the knife, a new edge. A solution for tough jobs and commercial success. Refined clarity with sales appeal The buyers of 1.5 million knives can't be wrong, and going from a 0 to 25 per cent share of the Nordic market in two years is another positive sign. All thanks to the alteration and development of the traditional craftsman's knife, giving it several new features that correspond to the user's needs. For example, the painter's knife has ingeniously been equipped with both a paint can opener and a screwdriver. To many people, Hultafors is associated with the folding rules that the company has made since 1883. Today the company is a leading maker of hand tools, and the craftsman's knives were the first of this kind in the company's history. With this collection Hultafors has succeeded in communicating with customers who want sturdy and reliable functionality in preference to an overly assertive personality. Like the wood chisel, electrician's, plumber's, extra heavy, and painter's knives, the two all-round knives also come with an innovative double holster with a unique fastener function. The price is also attractive - between about 2.50 to 6 euro per knife.

LENNART KOSKINEN Client / Visby Diocese Design / Kollektivet Jury statement Until now, bishop's vestments have not been a pleasure to wear - being heavy, hot, abrasive and badly fitting. But this new set of travel vestments is stylish and comfortable in different climates and situations. A set of ceremonial work garments with a personal touch. Personal garb Lennart Koskinen, who is the bishop of the Diocese of Visby on the Swedish island of Gotland, has the special duty of representing the Church of Sweden abroad, and he requires a set of travel vestments that are correct and suitable for his work. The vestments must be durable, suitable for all climates, and easy to take along. Designing the bishop's travel vestments involved carefully considering issues of form and function. Kollektivet started from Lennart Koskinen as a brand, instead of thinking of ecclesiastical garments. The designers brought in tailors who were used to working with bodies in motion. The cope, mitre and stole have an outer fabric of white wool/ cashmere, lined with gold-coloured silk and with decorations of wave-patterned wool/silk/repp in blue and gold with embroidery in blue and goldcoloured silk thread. The wave pattern refers to Gotland and the Baltic Sea. The graphic elements have been stylised. The cross of Saint Nicolas is part of the bishop's coat of arms, and the drop represents the Church of Sweden abroad. And yes, the bishop is very pleased. The vestments are ceremonial, functional, and personal.

ERICSSON TOWER TUBE Client / Ericsson Design / Sandellsandberg Jury statement The Tower Tube offers a total approach to telecom masts in sensitive surroundings. As well as its environmental benefits like reduced energy consumption for cooling and a building process that uses resources efficiently, the tower gives technology a clearly more human look with a refined silhouette. Energy-saving landmark The Ericsson Tower Tube shows we can do something positive about a necessary object that no one wants in their immediate vicinity. Sandellsandberg have transformed an ordinary telecom mast into an attractive design element, whether it is in an urban or rural setting. In the Stockholm suburb of Kista the mast has become a characteristic landmark, that is well designed from an environmental standpoint in terms of its materials, structural design and low energy consumption. A circle five metres in diameter is all the ground surface the tower needs. No safety zone, no "Access Forbidden". The siting of the radio equipment at the top of the tower means less power loss between transmitter and antenna. Previously, air conditioning was needed to keep the temperature down; in the Tower Tube the equipment's own fans are sufficient. This gives the tower less energy consumption compared with an ordinary mast. The tower is extra interesting because it solves issues that are normally both unglamorous and low priority, despite the fact that they simplify most people's everyday life.

WÄSTBERG Client / Wästberg Design / Claesson Koivisto Rune, Ilse Crawford, James Irvine, Jean Marie Massaud Jury statement Four well known design temperaments give character to the aesthetically cohesive Wästberg lighting collection. The varying forms and personalities of the task lamps give the collection a breadth that fits into very varied spatial contexts. Dream collection A daring mix of communicative styles. Those responsible for the collection have total faith in the development of a personal lighting collection of great breadth. A collection of family members who represent everything from gentle, ingenious minimalism to hulking unruliness and materials that echo the childhood of the machine era. All thanks, perhaps, to a design process in reverse, in which the lighting engineers had to work from the designers' concepts and not vice versa. The collection also communicates company founder Magnus Wästberg's dream of lighting indoor settings in general and offices in particular in a new way. Of being able in the long term to halve energy consumption by means of more directional lighting than ceiling lighting. The dream also includes a collection of light fixtures equipped with the most miserly light sources, such as extremely long-lived LEDs (light-emitting diodes). Plus the use of only recyclable materials and a distribution network that makes the best possible use of resources. A dream worth encouraging!

O2 COCCON Client / O2 (UK) Design / Syntes Studio Project Management / Streative Branding (NL) Jury statement Design that deals with both the visual and tactile experience of our era's most personal technological artefact. Innovation (with further development possibilities) with regard to everyday but hitherto ignored useful mobile phone features. Appealing retro-aesthetics with an upstart look. Design based on experiences In a situation of razor-sharp competition you have to stand out to be noticed. The strategy of the UK mobile operator O2 is that users can listen to exclusive concerts and download the music via their mobile phones. A new O2 phone should be a mobile music player but also something more. Studies show the third most used function of a mobile phone is the alarm. The O2 Cocoon is the first phone to take note of that. "A life within" was the theme for the design by Syntes Studio. The goal was to put a lot of technology into a small space. Inside the white shell, many possibilities lie cocooned. The shell protects but also talks with its owner - sometimes messages scroll down through the shell. You can read song titles, text messages, and simple phrases like "Good Morning" or "Incoming Message". The O2 Cocoon has three modes. Closed, it is primarily an MP3 player with the function buttons on the side. When the lid is opened, the Cocoon becomes a phone, and in its holder it is an alarm clock, which of course plays the user's favourite music when it's time to wake up.